Starting her journey at The BRIT School with Media and Film Production, Juma built a deep interest throughout her studies with music and events. Merging her talents with these three industries started from her photography and graphics. Gradually building her portfolio with artwork and headshots for musicians at her college whilst gaining work experience at places like Virgin EMI, BBH and Island Records. These self-taught skills would push her into meeting people within the urban/ afro music scene. From DJ's, managers, artists and promoters and organising events with BBC Concert Orchestra, Southbank Centre, RichMix and more.
Juma started cook-outs in first year with friends at her house. This built a way for people from the ACS (African Caribbean Society) community in her year to get to know and meet new people at university. Building a following and small team progressed onto Juma starting Katalyst. Managing events in Birmingham, Katalyst was set to build nightlife events for 18-25-year-olds who took a deep interest in the Afro-Caribbean/ Urban Music. Bringing her love for Music and Media production Juma held events at Suki10c, Tropical Delights and The Night Owl whilst at university.
Working with friends from university and her hometown (London) Katalyst has been used as a tool to help young creatives learn, connect and build a portfolio. Pushing and nurturing young talent; Katalyst has hosted DJs like DJ Emz (WestSide FM), DJ Lowkey Lowstar, DJ Teej, DJ Miller Black (Ms Banks Official DJ), DJ Buxley (BoxOut Sunday’s), DJ K Silver (Flohio’s Official DJ) and more.
Within the next year, Juma sets on progressing with her events, working in Marketing (in Music) and pushing her photography and graphic work.
*Please view the links on the side to see her portfolio in photography and graphics.