Lauren Gadd

Lauren Gadd



Personal statement

I am currently a student in my third and final year at Birmingham City University, studying Media and Communications alongside a specialism Journalism pathway, however I have gravitated towards the specialism of Public Relations. Possessing a strong work ethic, knowledge of successful social media usage and an excitement to develop my skills within the PR industry. I want to gain hands on experience in a social media marketing role, adopting key knowledge and deeper level of understanding in the logistics and action that takes place in a PR agency. I will provide a determined mindset, communication aptitude and innovative ideas, whilst articulating myself in a professional manner.

Obtaining an enthusiasm for social media and lifestyle PR, I completed various media placements and social media work to heighten my level of experience. Undertaking mainly social media content creating and digital marketing roles, I was able to produce content for different businesses whilst managing social media accounts, creating campaigns and helping brands boost their online presence. Taking on these opportunities, assisted me in making the decision to develop my self-improvement and business awareness by creating my own PR Agency as my final project at university. Launching my own lifestyle PR agency, ESSENC PR, has developed my PR and transferable skills, allowing me to become more efficient with my work organization, matured my verbal and written communication proficiency and made me aware of how to ultimately run a business successfully.

For more information please see my attached CV and links to my website and social media platforms.