Kyra Swaby

Kyra Swaby

Media & Communication


Personal statement

Hello! My name is Kyra Swaby and I am a final year student who will soon be graduating with a BA (Hons) degree, in Media and Communications Public Relations at Birmingham City University. My main goal is to gain employment within the PR sector, either working in-house or within an agency.

I am an innovative creative who is enthusiastic and committed to PR. The power to create a build relationships between the public and different organisations is why PR excites me. I have taken on placements to help develop my skills in this sector and through this, I have been able to develop and expand a varied set of skills. Working within the industry, allowed me to work with companies who have different target audiences, so therefore communications skills are one of my key abilities. Along with the modules that I have studied, my work experiences have also allowed me to develop a deeper understanding of how to create engaging content, deliver compelling campaigns and execute exciting events.

To further dedicate myself to PR, I chose to create my own lifestyle brand PR agency- ESSENC PR as part of my final year project at university. My agency focuses on small businesses who do not necessarily have the time and knowledge to help grow their business.

Examples of my work and employer testimonials can be found in my slideshow.
For further details on my skills and experience, please see my CV attached to this page.