Alexandra Dymova

COURSE:
PR & Media

Personal statement

Whilst on the last stretch of completing a degree in Public Relations, I am currently on the hunt for a job within a well established and innovative PR agency specialising in the hospitality and leisure industries.

Previous professional experience includes working for internationally recognised corporations, such as the likes of McCann and John Lewis as well as local PR agencies, with the most recent being East Village PR. Through my work with industry leading professionals, I have learned how to create engaging content, behavior-changing campaigns and deliver exciting events. Some of the biggest clients I have worked on to date include Harvey Nichols, Vauxhall, Chuppa Chups, and Malmaison Hotels.

Through various PR undertakings, I have been able to develop a broad set of skills. Practicing media relations and blogger outreach means that I have to rely heavily on my communication skills. This work alongside my proficient knowledge of English, German, Russian and Bulgarian, means that communications skills are currently one of my main strengths. I have also taken a keen interest in photography, and my inquisitiveness to learn and my eye for aesthetics means that I have also been successful in running Instagram food and lifestyle blogs. My food blog, in particular, has achieved local recognition, and I have worked with well-known brands like CoOp and Boston Tea Party to create paid content. Alongside this, it has also been recently nominated for the Midlands Food Awards.

Taking my passion for the food and hospitality industries one step further, I have set up my own PR and social media agency - Brumlicious PR, as part of my final project at university. Helping local businesses start conversations and increasing awareness amongst their target audiences has been my mission as I thrive to showcase the best Birmingham has to offer. The current client portfolio consists of a boutique hotel chain - pentahotels, and an independent luxury chocolatier - The Chocolate Quarter. Apart from creating content and running the social media channels for my clients, I have also organised blogger and networking events, set up a crowdfunding campaign and have supported the overall PR activities of the brands.

Examples of my work and employer testimonials can be found in the slideshow.
For further information on my skills and experience please see my CV attached to this page.

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